For the First Time in Years, Most People Say Buying Beats Renting. Here Is How to Actually Decide.

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For the First Time in Years, Most People Say Buying Beats Renting. Here Is How to Actually Decide.
For the First Time in Years, Most People Say Buying Beats Renting. Here Is How to Actually Decide.
Homebuyer Strategy

A majority of consumers now believe buying a home makes more sense than renting, the first time that has been true in three years. It is a real shift in mood. But the mood of the crowd should not decide this for you. Here is the honest way to work out whether buying fits your life.

Something changed in how people think about buying a home. For the first time in three years, a majority of consumers say purchasing makes more sense than renting or moving in with family. After a long stretch of buyers sitting on the fence waiting for the market to rewind, the mood has quietly flipped. That is worth noticing. But it is not a reason to buy. The only question that matters is whether buying is right for you, and that comes down to a few honest factors, not a headline.

Source: Bank of America 2026 Homebuyer Insights Report, via Real Estate News.

53%
of consumers now say buying beats renting in today’s market, a majority for the first time since 2023

Why the mood shifted

The change is less about the market suddenly getting easy and more about people making peace with reality. For years, many would-be buyers waited for conditions to snap back to an earlier moment that is not coming back. What is happening now is healthier: people are turning their attention away from timing the market and toward their own lives, their space, their stability, their plans. That is exactly the right lens, because rent versus buy was never really a market question. It was always a personal one.

The factors that actually decide it

Forget what everyone else is doing. Run your own situation against the things that genuinely tip the scale.

Renting may win when Buying may win when
You expect to move within a couple of years, so there is little time to recover the costs of buying and selling. You plan to stay put for several years or more, giving ownership time to work in your favor.
You value flexibility and want to keep your options open for work or life changes. You want stability and a payment that builds toward owning something instead of vanishing each month.
You would rather not deal with maintenance, repairs, and the full cost of upkeep. You are ready to take on a home’s upkeep in exchange for control over where and how you live.
Your income or plans feel uncertain right now, and a lighter commitment fits better. Your income and life are steady enough to carry a mortgage comfortably.
Rent versus buy is not a bet on the market. It is a question about your own next few years.
The quiet cost of waiting

One honest point often left out. Waiting has a price too. Every month spent renting while you hold out for a perfect moment is a month of payments that build someone else’s equity instead of yours. That does not mean rush, buying before you are ready is its own mistake. It means the choice is not simply buy now versus wait for free. Both paths cost something, so decide based on your real timeline, not on a hope that the market will hand you a better day.

The bottom line

The fact that most people now lean toward buying is a genuine shift, and it may be a nudge worth paying attention to. But do not let the crowd, or a headline, make a decision this personal. Look at how long you plan to stay, what you value, and whether your finances are ready, then run the real numbers for your own situation. If you want a clear, no-pressure picture of what buying would actually look like for you, that conversation is available right here across the East Valley, whenever you are ready to have it.

Johnathan Cassels
Mortgage Strategist · U.S. Army Veteran · CrossCountry Mortgage, Gilbert AZ
Johnathan is a U.S. Army veteran who has led and lent in the mortgage business since 2002. He helps East Valley renters weigh buying honestly, with no pressure and real numbers. If you are on the fence, start the conversation and get a clear picture of what buying would look like for you.
Let’s talk strategy
Johnathan Cassels, CrossCountry Mortgage, LLC. Gilbert, AZ. NMLS #3029.
This article is for general educational purposes and is not financial advice or a commitment to lend. Survey figures cited reflect third-party data for the period noted. Whether buying or renting is right for you depends on your individual circumstances, timeline, finances, and local market; there is no one-size-fits-all answer. Getting pre-approved does not guarantee loan approval. CrossCountry Mortgage is a private lender and is not acting on behalf of, or at the direction of, the U.S. Department of Veterans Affairs. Equal Housing Opportunity.

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